The 3W Podcast

The 3W Podcast: Parker Dodson - Part 2

• Kasie Yokley

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Attention is earned where people already watch and search — and right now, that’s YouTube and social video. We sit down with Parker from PodcastVideos.com to unpack a complete, repeatable system that turns a single recording into weeks of smart content without adding chaos to your calendar. From audience research and show strategy to cover art, music and channel setup, we walk through the exact steps that help creators stay consistent and brands scale from four services to 40-plus.

We get practical about why video matters even if you personally listen in the car, how clips power discovery, and where to place your efforts so publishing becomes a habit, not a scramble. Parker shares fast-turnaround editing workflows, quality control, and the role AI plays in drafting SEO titles, descriptions, and timestamps — then shows how human editors keep voice and accuracy intact. We also dig into ownership and portability of your content, training internal teams, and the surprising way guest invites open doors to conversations you can’t book with a cold email.

If you’ve wondered how to translate an hour of long-form into 10+ shorts, coordinate cross-platform releases, and even run targeted social video ads that drive direction clicks and real leads, this conversation maps the playbook. It’s honest, energetic, and loaded with tactics you can use whether you’re launching your first show or professionalizing a growing feed.

If this helped, follow the show, share it with a friend who’s building a podcast, and leave a quick review with your biggest takeaway — we read every one.

SPEAKER_01:

Hey everybody, welcome back to the 3W podcast. This is part two with Parker from podcastvideos.com. And I told you we were gonna dive into all things podcasts, and now I'm like legit serious. We like touched on a few things, but get ready to like listen, be amazed. I will glaze over a little bit because of all the details because it's so it's hypnotizing. Yeah, that's why I it's not boring. I'm constantly in shock. I'm an in a shocked person all the time, which is so unfortunate. I hate that.

SPEAKER_00:

At least people think you're a know-it-all.

SPEAKER_01:

Uh most definitely not a know-it-all. I don't know anything, to be honest. So I just make it till I make it. Um, okay, podcast videos. Everybody that I book on here for the 3W podcast, I have to remind them there's a video component, which I feel like is very unique. It's more accessible now. And I've used that word, I've way overused that word in the these two podcasts. I'm sorry. But it used to just be audio. And now you all now the video component exists. It's literally in the name. And every time, almost every time, oh my god, I had no idea. I'm on video. And I'm like, I told you also it's in the name of the location.

SPEAKER_00:

Podcast videos, yeah. It's fine. Yeah.

SPEAKER_01:

Yeah. Which is great.

SPEAKER_00:

Yeah. So it's it's interesting. I mean, yes, it's in the name. We do have several clients that do audio only, which we do offer. Um, or maybe it's a podcast that's hey, we're touching on maybe a heavier topic that we don't really want it on camera, just the audio version. Like, cause there's some you've watched those news interviews where it's like the shadowy figure. It's kind of that, but it's like we don't have a way to really accomplish it.

SPEAKER_01:

Like an anonymity.

SPEAKER_00:

Yeah, that's what it is. It's like I can talk about it, but I can't tell you who I am. So audio only is fun because there's no way to know.

SPEAKER_01:

How fun would it be? Not that I ever would, because it's not who I am, but I do have that dark side that likes to listen to all the murders and whatnot. Um to just spill the tea on Northwest Arkansas on a regular basis because there's so much tea to be spilled, but to do it anonymously through y'all's podcast business. Also, I would never, I promise. Any tea that is told to me, it stays right here.

SPEAKER_00:

But it's weird. A podcast called the NWA Tea Party would be awesome.

SPEAKER_01:

Hilarious.

SPEAKER_00:

Would be awesome.

SPEAKER_01:

Somebody needs to come do that with you. Also, when it does come out, you and I are not in broadcast. I have nothing to do with it.

SPEAKER_00:

I have nothing to do with any of it. Um, but yeah, the video side of the thing, it's very interesting. I personally, and I've told the team this, which is funny, because we always preach, you gotta have video, you gotta have video. I will personally just this is just me. Multiple people in the team are not the same way. I will almost always just listen to a podcast because I'm driving in the car, same, working out, doing yard work, whatever it may be. Now, what's interesting about that is when I tell it people, they're like, Well, why do I need video then? Because the reasoning is well, number one, the number one search platform for podcasts or discovery platforms for podcasts right now is YouTube.

SPEAKER_01:

I was gonna say that.

SPEAKER_00:

If you don't have video, some people will still put it on there without video, but if you don't have it, it makes it a lot harder. Um three of the podcasts that I listen to on a weekly basis, that one's from the UK, I don't remember where the other two are. I found them because of social media videos.

SPEAKER_01:

Okay.

SPEAKER_00:

I was, you know, an interest of like Formula One.

SPEAKER_01:

I was Were you obsessed with Formula One?

SPEAKER_00:

Not really obsessed. I used to be when the whole drive to survive came out. Um, I've since laxed on it just a little bit.

SPEAKER_01:

Oh, well, it's hotter now.

SPEAKER_00:

It's huge.

SPEAKER_01:

More than ever.

SPEAKER_00:

It's crazy.

SPEAKER_01:

My 15-year-old is obsessed. His his favorite guy, I don't know, he drives for Ferrari. He got second over the weekend.

SPEAKER_00:

Uh Charles Leclerc.

SPEAKER_01:

Yep, that's it.

SPEAKER_00:

Yeah, so I know he does. Um, but yeah, I found a podcast from the UK about Formula One. Whenever I found them, it was through, I think at that time it was this had been probably two years ago, it was Instagram. And I just happened to be scrolling through and I obviously watching and following Formula One, it suggests reels a lot of times. You know, that's what reels really are when you get on them, is 95% of the ones that you see aren't from the people that you follow because they're not making them anyway. Right. And so scrolling through there, I just happened to see this segment of these guys talking about the race over the weekend, and I just thought they were hilarious. And I was like, oh, it's this late breaking F1 podcast. I've never heard of this. Well, when you go to the search results and search it in like Spotify, if you just search Formula One podcasts, they're way down that list. Not way down, but they're a couple of scrolls. And if I'm searching, I'm not gonna go that far down because I in my mind, which is the way search is designed, the best things are the most popular at the top.

SPEAKER_01:

Absolutely.

SPEAKER_00:

If you're two to three scrolls down, no, you're it's not it, it must not be that good.

SPEAKER_01:

And thank you, social media. We have no attention span now.

SPEAKER_00:

Absolutely right. So I'm not gonna give it the time to listen.

SPEAKER_01:

And so they had no video, didn't they?

SPEAKER_00:

No, they did, yeah. Oh, they didn't. Okay. Through link Instagram is the reason that I saw it. And so that's why I started following that podcast. Otherwise, I never would have.

SPEAKER_01:

Oh, I'm with you. I thought you were going with the reason they were so far down is because they didn't have video back.

SPEAKER_00:

It's just because they were three guys that just enjoy talking about it. It wasn't like a full-on production. Um, they've grown a lot since then. But that was how I found them was just through Instagram. It was so funny. Um, so the power of doing the video is are most people gonna listen to the podcast just from video standpoint? What we see with our clients, it's about 50-50 listenership. Um, unless you get like a really big name guess on it, people like, ooh, I want to see what that person's wearing or whatever. Maybe um, but really the ultimate reason why is, and this is something that we see a lot in podcasting and just marketing in general, is we never believe that this what you and I are doing right now is we're filming a podcast episode. Once that gets released, it's done. That should be the worst thing that you do. We've just created a 30-minute to an hour long form piece of content. There should be social media snippets taken out of that, there should be three to five minute segments taken out of that for little quick listen bites, things like that. And so our whole thing is do more with the content that you create. And so while we started out podcast videos that we mentioned in the last episode, we had four products. It was what we call our mic check, mic check pro, director's cut, and director's cut pro. That is audio only, no editing, audio only with editing, audio and video, no editing, audio and video with editing. Um, because that was all we did.

SPEAKER_01:

Right.

SPEAKER_00:

We had four products, we have 44 now.

SPEAKER_01:

Which we're very oh my gosh.

SPEAKER_00:

Yeah. It's everything from creating your logo to the cover artwork to the really there's like a five-step process, really. You have the research, which is somebody comes in, we do a brainstorm session. Tell me about why you want to start this podcast. Then we take it into let's do discovery. So Casey's wanting to talk about nonprofits. What other podcasts out there are nonprofits? What are they talking about that's working? What are they doing that isn't working? Who are her top three competitors in this? Um, of that category, what topics are trending well? So then you get a full report on all that from a research standpoint, and then we dive into the strategy. Based on what we found in research, your episode length needs to be this long, roughly. This is the format that you need to follow. Here's your mission, vision, and values of what the show is going to be about, all that kind of stuff. Yes.

SPEAKER_01:

It's so detailed.

SPEAKER_00:

People don't have to do all of those things. You know, you can pick and choose. It's very much an a-carte type system. Um, so you have that strategy, and then we jump into the branding, which is based on all everything that we've talked about, or if it's a, you know, if it's a business, which is what a lot of our podcasts are, we want to keep maybe the colors or the elements or portions of our logo in it, but we just want to tailor it a little bit more. So then we'll come in and we can do the creative logo design. We can do the cover artwork, which is as you mentioned, Spotify, Apple, iHeart, all those places. Scrolls, it's your profile picture, basically. Um, create that, and then we come up with your stock music. So whenever people tune into the website, we did that too.

SPEAKER_01:

Yeah, that was hard. It's like, I don't know.

SPEAKER_00:

When people tune into the episode and it's hey, welcome to the Blah Blah Blah podcast. You know, we're we are released every other week or whatever it may be, that music that's playing in the background. We work with you to help pick the right type of sound and feel that you want so that it feels like your show. And then the other part of the branding is where we say, do the video is social media channel alignment. So we'll come in and say, based on what you're wanting to talk about, these are the main social media channels we need to be pushing to to reach your right audience. And then we can actually go in and set those social media channels up for you with all that branding and the mission, vision, values, and purpose that we created and all that strategy side of things. Um, then you jump into the recording side of things. So what we do here, um, and then it really jumps into, you know, we even do edit only, but recording and editing like we do from the time somebody comes in and records, you sit down and talk, you get your edited content in 48, 72 hours. So it's a very quick turnaround time. So if you have a timely topic you want to hit on, you can. Um, but then we take that content from there and we set up channels for that show if people choose to. Some people just do the recording and editing, and that's all they want to do. They do their own stuff on the back end. But we will set up a Spotify, Apple, iHeart, Amazon. There's like 15 different audio platforms that we push the content through because not all of them are as popular as kind of your top three, but there's one or two people that'll listen and it's like, well, let's not not put it out there. Um, then we'll create a custom YouTube channel with that same branding and logo, captions, all that stuff with SEO emphasis on it. Um, and then when we do that distribution, let's say it's once a week, we say that show goes out every Wednesday at 5 a.m. That way when you come in as a host, you can come in after or before one of your recording sessions and say, here's my intro, here's my outro, you read it, we create the music, we do the graphics on the screen. You can say, Be sure you check in every Wednesday at 5 a.m. for our latest episode. That's my goal. And so that's what it is. Working towards that. You build the consistency of it. And we as humans are creatures of habit. And so, as you mentioned with social media, our attention spans don't exist. It's so small. And you have your Amazon effect where it's like, well, I want it today. Don't make me wake up.

SPEAKER_01:

It's also not wrong.

SPEAKER_00:

Yes. And so it's all about building it into people's routines. So for me, the shows that I listen to, and there's been a couple that I've stopped listening to because there's two irregular Which is 3W, unfortunately. No, that is not the case.

SPEAKER_01:

No, we are. It's but it's it's because it's we've already talked about this, like skeleton crew, right? We're just a small operation, like you all are starting out.

SPEAKER_00:

So it just is what it is. And so it's building that in so that I know when I wake up every morning and I'm heading to work, I can listen to the new episode on Wednesdays every single week. And so it builds it into my routine, and then I just follow that as a human being. Um, but not only does it do that, you have a custom website that we create with the URL of your show. Every episode goes in there. We create the thumbnails, we write an article for it. There's just so many different things we do.

SPEAKER_01:

I don't think there's anything you don't do. Like, be honest. Not really. Does anyone walk in this door and you say no?

SPEAKER_00:

No, not really. Right. Um, you know, sometimes there'll be a I'm thinking about doing this, but it's like based on our conversation, maybe this is more effective for you. Um, the one thing that we're still trying to work through is like live streaming stuff. We we have the ability to to a degree, like in the solo, but with a multi-camera type of thing. And it's also you have to keep in mind we're doing 60 to 70 recordings a month in this space. Oh, that's a lot. And we don't record on weekends currently unless by request. So you take that and you're talking about anywhere from 16 to 20 days a month to do those 60 to 70 recordings, there's always people in and out. We've had, I think, five recordings today. And so it's one of those things of you know, we do what we do well and we stay in kind of our lane of what we do. You know, there's not a lot of customization to the background and things like that, but there are options for that. And I always tell people if you want to bring props in, like, feel free. As long as you can take it back out.

SPEAKER_01:

No, do you? Yes.

SPEAKER_00:

You don't have to drill it into the wall.

SPEAKER_01:

Yes, yeah.

SPEAKER_00:

Um, to kind of give it that little bit more of a custom look and feel. But you know, there's days we'll have literally a recording going in every studio at the same time, which is the way the space is designed. That's exactly right. Um, but it's able to make it easier for people to get more content. Like you yourself, if you had built a studio at your office, which is fine, but if you have a guest that you're wanting to get on that maybe they don't really know you that well, and you're like, hey, will you come to my or maybe I've never even met when you were coming to my office and do a podcast, they're gonna be like uh it could be weird, it could be awkward, yeah. But if it's like that we record with, it's right here in this public space within uh Pinnacle Hills. Yes, come here and they're like, Oh yeah, sure, I'd love to.

SPEAKER_01:

So it's so easy when I send out a uh um invitation. My phone's ringing. I'm sorry.

SPEAKER_00:

That is like cardinal scene of podcasting, Casey.

SPEAKER_01:

We got the watch silence. I didn't even think about that.

SPEAKER_00:

All good, all good.

SPEAKER_01:

It's okay, whatever. Um oh, I love being able to say come to podcastvideos.com because to me that says we're going to the experts so you get to be as comfortable as possible. Yeah. You're not gonna worry about me doing some jankety GoPro.

SPEAKER_00:

Yeah, absolutely right. And that adds a lot. And that's one of the things that our hosts have been able to find a lot of comfort in, is it's like because a lot of them, if they're doing it from a business perspective, the goal is to get my name out there to more people, especially if I'm a small business and I'm wanting to kind of get some of these higher level players to understand who I am. The glorious thing about a podcast is I can just I've outreach out to a normal, you know, person that's at a C level at something, and I'm like, hey, I'd love to grab a time to meet with you. They're gonna be like, uh, work with my assistant. We'll see. Not all of them, but some of them. Exactly. But if it's like, hey, I'd love to invite you to be a guest on my podcast, it's about this, they'll go, Oh, okay, yeah, sure. I'd love to. That now gives me an hour in the room with that person to have a conversation about their business. They begin to understand my business, and then it's a hey, let's go grab some coffee after we'd love to continue. And they're like, Yeah, absolutely. Yeah, we're best friends once we walk out. Exactly. Right. And so that's the one of the things that it does is it breaks down that barrier to being able to introduce the people, but then also I've now got this hour worth of content. And what we do is take it and then we make 10 social media snippets per if people choose. We'll make 10 social media snippets per recording. So now I have an hour of long form content. I have 10 social media snippets, and that's each time I visit this studio. If somebody's doing it once a week, they're spending four hours of their time a month in total. They're getting 40, 30 to 60 second social media snippets out of it, which is a day, you know, one and a half a day throughout the entire month, which is if you have a marketing team or you are your marketing team and business owner. Oh, I mean, I'm not asking you to do more work. Here's all this content to help post out there. Um, now if we're doing the show what we call diamond package status, we get on and we post those around the releases and everything else. But your marketing team still has all control of them. Anything that anyone does in here completely owns their content 100%. If they wanted to say, hey, we really want to build our own studio and move it over, the Lewis brothers are a great example. Crossroads conversation. We helped them start up a podcast, we helped them build a studio at their new location in Fayetteville, which is a tremendous location.

SPEAKER_01:

The car dealerships? Oh, yes.

SPEAKER_00:

And we trained them how to do exactly what we do.

SPEAKER_01:

Oh my god.

SPEAKER_00:

For about a year and a half, we worked together and then they took it over at their own space and run their own podcast now.

SPEAKER_01:

Oh, wow.

SPEAKER_00:

And so the reason why of doing that is it helps people make more content and show them the ropes and they have a team dedicated that's able to help. But those people that don't have that team, there's a lot of load to go into that. Oh, I can't question. That's a lot. And so um having the ability to take that one piece of content and mirror it over. When I tell people all the time, what would you be willing to pay if let's just say you came in twice a month, if you could spend two hours of your time a month to have two hours of conversation, get a social media snippet to post every single day of the work week, and that's all. What would you be willing? What is that worth in your time? And people get amazed a lot of times because just like I mentioned, if somebody was to do two recordings a month, audio and video fully edited, and we create the 20 snippets, but they're responsible for all the distribution and stuff, you're talking about maybe 875 bucks a month for 20 social media snippets and two hours of long-form content. Like that's a lot of times unheard of. That's one of the things about us making the system of what we do, is we can afford to keep that cost down. If somebody signs up once a month for 12 months to record audio and video, full hour of HD content, it's 307 bucks for people talking about your team, company, whatever it may be. Um, so the goal is that, and with AI and technology, we continue to make it cheaper over time because if we can streamline stuff and make it easier for people and it reduces some of the time to create the content that we do, then we can extend those offerings out to clients.

SPEAKER_01:

So you love AI. I love AI.

SPEAKER_00:

We do love AI.

SPEAKER_01:

I do love AI.

SPEAKER_00:

Even outside of just emails. I mean, we we are constantly leaning into, we have a somebody on our staff that is literally every single day building agentic workflows of because you have to think about the process. This is why people fail at podcasting. From the time you come and sit down and hear a record and you leave, you get your content in 40, 72 hours, no big deal. From the time you leave, everything is being saved up front as we speak, that then gets sent over to editing. Editing goes through everything. They apply the you know, intro and outro to it, put the lower third captions of each speaker and their name into it, it then comes back to us. We quality review it. If there's any issues or hiccups, it goes back to editing, then it comes back to us, then it goes to the client, and then you guys have 48 hours to review. And if you have any changes, because we will know the obvious, oh, I needed to go to the restroom or I coughed or my cell phone went off.

SPEAKER_01:

What? I don't know what you're talking about. If any of these I hope they keep that in here. Oh, I hope that's authentically who I am. 100% keep it in there.

SPEAKER_00:

But if they do those kind of things and we know to take that stuff out. But if somebody like myself, who's a long-winded talker, gets too far down an answer, then it's like, okay, hey, can we shorten this timestamp up? This is the client's request. Yes, we can. We'll take it back, edit it all together, then get it back to them. Well, then once it's approved there, that then has to go through the back end to get uploaded into all the audio channels only. So on all these different audio channels. Spotify does video as well now, where if you're on Spotify and has a video podcast, the video plays, they're learning how to make that more friendly, but currently you have to go in manually and put that into Spotify. Kind of like you do it automatically. Yes. Okay. And then it all gets done to YouTube. While that's happening, we're developing a very SEO and accurate title of what that episode is, the description of what that episode includes, and then we're writing that AI description. It's incredible.

SPEAKER_01:

It's in it's amazing.

SPEAKER_00:

Yeah. As long as you get to make sure the names are spelled right, you can be long-winded too. Have a name that gets misspelled often. It really does. Um, but it's they can be long-winded. But what we do is we'll actually take the AI, and then we actually have an editor in-house, and he will actually retool that with a better SEO value than just AI. Um, and then we write an entire article about the description of that. Everything that's talked about throughout the timestamps, all of that. That all then gets scheduled. Once that's scheduled, we then take that video and create 10 unique social media snippets. Who's exhaust it? Everyone. And you're doing 10 30 to 60 second videos with the captions, with your branding in there, on point, on style to your message of how your show operates. Is it fun? Is it serious? Is it educational? Making sure that's all good. And then those are then put into social media platforms and scheduled out to coincate with that episode that's scheduled to go out. And that's all the things that happen. And so that whenever Wednesday at 5 a.m. and the show comes out, I've got a teaser that goes out on Tuesday across LinkedIn, Instagram, Facebook, TikTok, wherever they want it to go, that's presenting, teasing this episode that's coming tomorrow. Then the day it drops, another social snippet goes here. It's now live on these, it's now live on the website. It's doing these posts across social. Then you have a follow-up that goes out the next day. And so you do that. There's a lot of hours that kind of add into that. And so it's building that agentic workflow of how do we make it to where whenever this is approved by the client, it just goes. And then if we can do that, oh that's that thousand dollars. That would be so clear for somebody$500 a month because we just took off that 80% of the luck, which is the back end management. And you're talking about hour-long pieces of content, so they're large file sizes when filmed in 4K. So there's a lot that goes into it there. Absolutely. I know I went really down. I could see you starting to glaze. Um I don't know what you're talking about. I tell people all the time. Um we've got two new salespeople on staff now. Um, and I tell them all the time as you continue to learn more and more about the business, which I've been in it now for three and a half years, which is crazy.

SPEAKER_01:

But it feels like you've been in it for 20.

SPEAKER_00:

It does.

SPEAKER_01:

Like you talk about it like you started this at as 18 out of college. That's how that's how like passionate you talk about it.

SPEAKER_00:

It's just fascinating to see the world of podcasting and the reach that it can have. Like, we'll run some analytics for some of our shows, and it could be a small, you know, local business that's talking about a particular industry, and they may have their top five states that the listen and view it aren't even Arkansas, Missouri, Oklahoma, or Texas. It's the reach is Colorado, Utah. I mean, and they're getting listens in South Africa, in the UK. I mean, it's just it's wild that that's everywhere that it can go. Um, and then I think one of the things that I love so much about working here that makes me passionate is one, it's you know, it was just me. And, you know, Eric, of course, was in his exit with White Spider. So he would be, you know, obviously always, what it work are you getting done today? Right. Um, but you know, that you're kind of in those trenches of getting something up and going. Yes. And then you fast forward to today, and it's like we have 11, I think pushing 12 team members maybe now.

SPEAKER_01:

Um is everybody in-house?

SPEAKER_00:

Yes. There are three people in the back office, two people in that office, two people in the back office.

SPEAKER_01:

If y'all have been in here, there's not enough space.

SPEAKER_00:

No, there isn't.

SPEAKER_01:

All the studios and the cubes.

SPEAKER_00:

We are bunk bedded in for sure. Um, so yeah, it's it's one of those things where you know it's in-house, but it's it's fun, it makes for a fun environment. Um, but it's just as it continues to grow, you you get stuck in it. So this, why is it taking so long? Why is it taking so long? And then when I talk with people and I talk about, well, because we didn't know marketing of who podcast videos was outside of like we'd attend some events until we had our grand opening February of last year. And then you fast forward like how much it's changed in that amount of time is pretty crazy.

SPEAKER_01:

But even to offer four products and jump to 44 products within two years is yeah, lightning speed.

SPEAKER_00:

It's weird. It's weird, it's but it's exciting because almost everything that we've added on is something that our clients have asked for.

SPEAKER_01:

Yeah, it's all client-based. Or you it you listened essentially, and nobody listens today, right? We're all trying to listen, but everyone just wants to talk. And I am a huge interrupter, and I don't mean to be, but I'm like, oh yeah, yeah, yeah, yeah. Yeah. Yeah. So yeah, listening.

SPEAKER_00:

It's listening to what they want or seeing, hey, we can get X amount of more reach if we just did these couple of extra things. Um, and then we test it and try it. And then if it works, we bring it out as a product people. Um, the newest thing we have right now is social video ads. We did a test with a local high-end men's clothing company, um, which is like you're not going to get in the door for anything under, you know, three digits after that dollar sign. There's nothing cheaper than that, right there. But we went in and did a six-month test of running these social video ads that we go to their store once a month, set up the mobile studio in their space, record them in their environment talking, and then we grab B-roll while we're there of different products and the space itself, edit all that together, really engaging music. And then we're like, who is the best audience for this? It needs to be people in this industry, or sorry, not this industry, but with this type of activity that they like, accessibility. Income and accessibility.

SPEAKER_01:

I love that word today.

SPEAKER_00:

Because if I send it out to 150,000 people, that's great, but there's about 10 to 15,000 that like is my target audience. Well, right. Don't spend$15,000 to get to that 15% of people. Let's spend much less and let's just target just those people. Yeah, your ads aren't gonna get 150,000 views per video, but if it's a 149,000 of the wrong people, who really cares anyway?

SPEAKER_01:

Did y'all tease this on LinkedIn?

SPEAKER_00:

We did, I post about it yesterday. Okay, two days ago was the elk yesterday.

SPEAKER_01:

I saw this. It sounded it looks really cool.

SPEAKER_00:

So it's literally we come in and we do that, and it's just it's just your audience. And so they don't sell anything online, they don't do social media that well. They've I've posted about that before. Um, but what's really interesting about it is getting the directions. So, like if you look at the stats over what those ads generate to, it's almost a thousand direction clicks per month to the location of the store based on those video ads.

SPEAKER_01:

Oh, wow.

SPEAKER_00:

And we're running specials on them right now, which is really exciting because it's the first time you've heard me talk about it for, and people have a little bit today. There's 44 products, it's a mix and match for each individual customer based on their needs. This is really kind of the first time we've had this. This is exactly what it is, this is exactly what it costs. Here's what it is for six months or 12 months. Super black and white. It starts at this, it depends on how much ad spend you want to put in. So, like to us to come and do that once a month at your location on a 12-month contract, six-month contract with running the deal right now, it's sixteen hundred bucks a month.

SPEAKER_01:

Oh, wow.

SPEAKER_00:

So you get all of that. That's what including a$250 ad spend. Uh-huh. You can put as much as you want into it. But with that, we just created these 10 really engaging, custom edited ads that don't feel like ads. Because it's not, hey, I'm partnering with podcast videos. Come shop with us if you want to.

SPEAKER_01:

Lightning sale. Yay, yay! Exactly right.

SPEAKER_00:

It's why do people enjoy podcasts so much? How has it impacted your business? It's not, it doesn't feel like an ad. It sounds like it's a personal story. If I tell people all the time, if you're wanting to do a podcast, advertising, or whatever it is, if you can do one of three things, you're doing well. It's entertain, it's inform, or it's educate. If you can do at least one of those things, you're doing well. If you can do more than that, it's fantastic. If it's from business sense, if I was like, hey, I'm gonna reach out to Casey to go meet her for the very first time. I don't know what she looks like. I'm like trying to find this person's picture because I don't know how to introduce myself. But if I've seen 15 videos of you on LinkedIn having your conversations, I know what you sound like, I know what you look like, I can tell the way your personality is just from that, it makes that introduction a lot easier. I totally agree. And I'm more open to reach out to you because it's not just like this who is this mysterious person who runs this business. Yes. You know what I'm saying?

SPEAKER_01:

I love this.

SPEAKER_00:

Yeah, it's very interesting.

SPEAKER_01:

Because I have changed over the course of owning the magazine to where I'm like, I used to be super buttoned up and thought I had to wear suits and very professional. Now I'm like, Yeah. No. I don't think before I speak, I'm probably gonna hug you after meeting you for the first time, and I hope we're all okay with that. And I'm not here to sell you something. I'm here to dot connect and tell your story. I just it what you see is what you get. For with me now, yeah, I was probably posing 15 years ago because I thought that's what you're supposed to do as an entrepreneur. Absolutely. So I love that. It it breaks down another barrier.

SPEAKER_00:

Yeah, that's exactly right.

SPEAKER_01:

I feel like you all break down barriers.

SPEAKER_00:

That's why people love podcasting. One younger, in my this is just my opinion.

SPEAKER_01:

Oh, yes. Give me your younger, younger opinion.

SPEAKER_00:

One younger people, younger. Younger than I. Oh, okay. I'm saying they are entire life, which my phone's not even in here, but because I'm smart when I do a podcast, so it doesn't go off. Um, their entire life is spent behind that screen. Yeah. And that's the only way they know how to communicate. Unless they have, you know, they're just an outlier and they're a very social kid. But a lot of times, like they'll do this all day long, but it's like, hey, have a 15-minute conversation with me. They're like, what do you mean? Like where we're gonna talk and just hang out? Like, yes. And they're like, oh, okay, weird.

SPEAKER_01:

You have to have communication skills face to face.

SPEAKER_00:

Absolutely right. But they love podcasts, and I think it's because they don't do it all that often. So listening to someone do it is fascinating to them. I mean, you gotta think that generation will watch people playing video games instead of just playing the game themselves. Yes, you know what I mean?

SPEAKER_01:

So weird.

SPEAKER_00:

It's like, oh, you're just yeah, I'm watching the streamer. Okay, well, what's a streamer? You know, once you look about the first time, oh, well, I'm watching this guy play a video game. And I'm like, It's weird. Why don't you just play the video game? I don't get it.

SPEAKER_01:

One of my kids does that. Remember that Ryan's world? He made so much money.

SPEAKER_00:

Yes, yeah, it's crazy.

SPEAKER_01:

I'm like, he's just opening well back in his early, early infancy days, he's just unboxing something. And I'm like, why are we, why is this playing on my phone right now for my four-year-old?

SPEAKER_00:

Yeah. And so it's just it's they have that ability to listen to people communicate without having to do it themselves. I'm so visual. That's interesting.

SPEAKER_01:

I like visual.

SPEAKER_00:

Exactly. And then you have the side of, and you know, as we get into people that are more social, you're always out and about town or whatever, you're always like, see two people over there, and you're like, ooh, I wonder. Like, I'd love to be a fly on the wall in that conversation. Every day of.

SPEAKER_01:

With their life. Yes.

SPEAKER_00:

And so that's what podcasting gives you. Because everybody's done a new story. I know that you definitely have. I've done one when we open this up, and it's like, oh, that's the like little passage, or that's the 15-second segment of our five-minute conversation you chose to do.

SPEAKER_01:

That's what I wanted to hear.

SPEAKER_00:

Yeah. What? Yeah. I mean, like, there's 10 other things I said that would have been better.

SPEAKER_01:

Um my gosh, the sound bites.

SPEAKER_00:

That's what I'm saying. Yeah. And it's like, that's really what you picked right now. Yeah. There are 10 other people you probably could have talked to that have given you a better answer than the person you chose. Um, but what people like about podcasting is there's no editing to that. A lot of times, some people get really hectic about them, but you know, it's people enjoy it because it's real open-onest conversation. That would have as if you and I or me and somebody else were sitting around a you know, fire having a conversation. That's what the element it gives you. It's not pre-structured. Hello, I can you why you see more government officials getting into it? Because people are following podcast hosts like they're a news source. Nobody can trust the news anymore. You're right. That will this this platform saying this, this platform saying this. Well, I just get all my news about sports from this podcast, and I get all my news about the world events from this podcast. And they may not even have any ties to a news station or affiliation or whatever else it may be. It's just people in there have their own little micro news.

SPEAKER_01:

You're absolutely right. Of course you're right, because it's your space. But I'm like, I'm learning. I always learn when I'm in these, which is why I do bullet points, but then I haven't even looked at it since.

SPEAKER_00:

And that's the other thing to it, and that's what makes podcasting so fun is you don't have to follow a script. You don't need to follow a script. Bullet points are fine. Like, make sure you hit your talking points. Yes. Which we probably have hit a couple of them, may not have hit it.

SPEAKER_01:

No, I just wanted to talk about podcasts. I said that in part one. I'm like, what are we gonna talk about today? I don't know.

SPEAKER_00:

We figured it out. Yeah. And that's what's so fun. Had we been going trying to go off of bullet points, those natural real moments and the engaging moments that people will find in a show may not have ever happened because we were trying to stick to this script.

SPEAKER_01:

Yes.

SPEAKER_00:

We just see where the conversation takes you. That's why, you know, love him or hate them, Joe Rogan has the most popular podcast on the planet. Along with us, Call Her Daddy, you don't know where it's gonna go. We could be talking about aliens to this, to this, to this, and one little segment, and you're like, well, that's a whirlwind.

SPEAKER_01:

You know, do you think aliens exist?

unknown:

I'm not gonna get into it.

SPEAKER_01:

Okay, we're gonna go.

SPEAKER_00:

I don't know though. Possibly. I don't know.

SPEAKER_01:

There's something going on, something with a comment I heard about this morning. Well, it was okay. I'm gonna ask you one question off my script.

SPEAKER_00:

Okay, let's do it. I'm nervous.

SPEAKER_01:

If no, I'm gonna ask you two questions because of your age.

SPEAKER_00:

I'm not gonna get it.

SPEAKER_01:

Okay, go do it. Aqua Fina from Pepsi Co. Love them. Love them, go buy all their products.

SPEAKER_00:

It is stocked in our fridge up front, always in the studio.

SPEAKER_01:

Okay, question number one. What song I asked this to interns, or I used to ask this to interns who applied at 3W. What song is a Snoop Dogg known for? Oh, I mean it's not Oh my god, see, this is your age. It's it's so fast to a Gen Z.

SPEAKER_00:

No, I asked you. I mean to you, it would be a quick answer.

SPEAKER_01:

Like something 100%, yes. Even when you Google his name, it pops up first. Oh my heaven.

SPEAKER_00:

That's tough. It's not. I think well, my when I think of Snoop Dogg, my mind goes more to like collaborative songs he's done. Like um California Girls with Katy Perry. Not really that. It is a good song. It is a jam. Um I'm thinking of like, you know, collaboration with Eminem Oh, right. You know, Dr. Like the Super Bowl a couple years ago. Yeah, yeah. You know, I was thinking more about that. Like a genuine Snoop Dogg song. Yeah. Weirdly don't know if I can name. I'm sure as soon as you named one or played five or six, I'd be like, oh yeah, I get it. Or my god! I don't know the name of the song. How is that possible? I don't know. I can't think of um It starts with a G.

SPEAKER_01:

Huh? Oh, oh goodness, this is okay. What is it? Gin and juice. It's oh my heaven. Yeah, you're right. Okay. That's my bad. Yeah. Okay. Also, age gap. There you go. Yeah. Okay. Well, staying on the songs. Last question. What is your go-to karaoke song? Oh, you just got distracted from your pretending.

SPEAKER_00:

I just I saw the black thing. I wasn't sure. Oh, my go-to karaoke. I don't sing karaoke. I know, but like life has changed a lot since having I have an almost two-year-old now.

SPEAKER_01:

It does. If I have Do not roll out with some, I don't even know what little kids like anymore.

SPEAKER_00:

Oh, I mean, I'm jamming out to some Moana all day long.

SPEAKER_01:

Oh, Moana solid. I will give you that.

SPEAKER_00:

Like Moana, any of the Moana songs. Like, that's probably what I'm jamming to right now. Um, and my little boy's actually starting to see. You're welcome.

SPEAKER_01:

Thank you.

SPEAKER_00:

Yes. Literally. Um, so yeah, it's I would say probably one of those right now. But uh overall, ooh, I what's his name?

SPEAKER_01:

What uh it's super unique. Your little boy, what's his name?

SPEAKER_00:

Briggs.

SPEAKER_01:

Briggs.

SPEAKER_00:

I was gonna say why I don't know who Wyatt is, but uh Wyatt is Brooks' son here that works in the studio here.

SPEAKER_01:

Oh, so I'm not far off. Okay, well, before Briggs, B B.

SPEAKER_00:

Um if I'm trying to impress someone, this is gonna be you may not even know what song this is. Wow. It's Meet in the Middle by Diamond Rio.

SPEAKER_01:

Oh, okay. Well, I am old enough to know who Diamond Rio is.

SPEAKER_00:

So yeah, I just I love that song. Okay. I don't know why. Uh no, that song by Gin and Juice, but yeah. You know, I grew up a country kid from the River Valley.

SPEAKER_01:

I'm from Oklahoma. I we're tracking, but that's fair. Still, I'm also a kid of the nineties.

SPEAKER_00:

So that's fair. Yeah, I am too. I mean, I, you know, just snuck in there, was born in nineties.

SPEAKER_01:

Well, no, I wasn't born. Let me be real clear.

SPEAKER_00:

I was a kid of the nineties.

SPEAKER_01:

I was a high school and college kid in the nineties. Yeah.

SPEAKER_00:

I feel like it's I'm at that kind of last little bit where I wasn't one of like I didn't grow up.

SPEAKER_01:

Are you a millennial?

SPEAKER_00:

I don't know. Whatever age range that falls in.

SPEAKER_01:

Sorry, I had to my phone just rang again.

SPEAKER_00:

What age range does millennial fall in?

SPEAKER_01:

Uh I think you're a millennial. Are you not?

SPEAKER_00:

Yeah, there's like I'm tail indexed. Gen X. I'm tail in the millennial. Sorry.

SPEAKER_01:

Because it goes millennial It doesn't it go Gen X, millennial Gen Z.

SPEAKER_00:

Yeah, and then it's like something we're gonna do. No, no, no, no, no. I'm not Gen Z. I double check because I wanted to make sure I wasn't. No offensity Gen Z or not. We have a lot in the office now, but I think you have to. It's technology.

SPEAKER_01:

Um I what what are when I think the cutoff is 88 or 89?

SPEAKER_00:

For millennials?

SPEAKER_01:

From X to millennial.

SPEAKER_00:

Yeah, I'm millennial because I was born in 90, the tail of 90.

SPEAKER_01:

Okay.

unknown:

Yeah.

SPEAKER_00:

So yeah.

SPEAKER_01:

Okay. So that's your go-to karaoke song. I'm not a karaoke guy.

SPEAKER_00:

Well, who is really? That's fair.

SPEAKER_01:

Unless you're trying to like unless you're a good singer.

SPEAKER_00:

Yeah. And then and then you're just nobody wants to involve it. That's a small population.

SPEAKER_01:

Let's be real. Okay. Yeah, I would think so. Um you're like, none of y'all have heard this. I'm gonna jam out to some Diamond Rio.

SPEAKER_00:

I just, yeah, occasionally I'll love it. Um, I love a good, like I play it in the office all the time, like a good like Jock Jams. Like, this is how we do it, you know.

SPEAKER_01:

Jock Jams one came on when I there it is. I literally, you know, the Jock Jams remix, like the the one you could Google.

SPEAKER_00:

Yep.

SPEAKER_01:

Yeah, I know every word to that. And I will occasionally play that for the boys, and I get a lot of stares. Yeah.

SPEAKER_00:

My my wife and I are doing a very good job of educating him on good music, which is 90s and early 2000s, like hip-hop and other things like that. Like solid, minus Snoop Dogg, solid well Snoop Dogg collab. He's too young for Jin and Juice. He's good, he's not old, he's he's young enough for juice. He just doesn't have that first part there yet. So solid. Um, but yeah, I mean, you know, that's that's what people love about podcasting. I love it. That exact conversation right there can go on.

SPEAKER_01:

I love to talk business, but it's not. I really would just like to talk to you. But I need to do right by people.

SPEAKER_00:

Yeah, I feel both of those pretty miserably. Maybe the first one.

SPEAKER_01:

I think so.

SPEAKER_00:

Um the karaoke song. I mean, it's not a bad song.

SPEAKER_01:

It's not a bad song.

SPEAKER_00:

I can't think I'm just thinking of songs because I will sing in the car. I'm just trying to think of songs that I like love belting in the car.

SPEAKER_01:

Oh, it's a full-on concert.

SPEAKER_00:

It's a pretty good one. Oh, really? Okay. Diamond Rio be in the middle is.

SPEAKER_01:

Um interesting. Yeah. I thought you would roll out with ooh we drop it like it's hot, like on my uh Snoop Dogg question.

unknown:

Okay.

SPEAKER_00:

Yeah, I mean, screw that's a good one. Yeah, yes, yes, I love that. That was one of my I just couldn't think of the name of it. But yeah, that's pretty much. I don't know what the name is. That's just what I call it. I think it is drop it like it's hot.

SPEAKER_01:

Yeah, somebody rolled out with that. And I was like, uh no. And I do know that at one time we were interviewing somebody and I was like, I gotta leave. I'm done. And I just got up and left. I was like, I can't with this one anymore. She did she wasn't a fit all the way around for 3W, so it was totally fine. But I was like, and we're done.

SPEAKER_00:

Yeah. It's it's interesting. We were at a at an event a couple nights ago, as a matter of fact, um, myself, Bob, who's president of the podcast.

SPEAKER_01:

We were in an event in Northwest Arkansas?

SPEAKER_00:

Yeah. Imagine that. Um, a construction event. Nothing to do with us, but we were a sponsor. Um, but then we had um Sam, Ashley, and Brooke, um, our three, well, three of our youngest team members here, um, at the table with us. And one of the company's name was DMX. Bob was like, oh, DM. DMX.

SPEAKER_01:

And she would them, and they were like, No, DMC, run DMC. I just combined all the things. I'm so sorry. Yeah, it's like hip hop artists. Yeah.

SPEAKER_00:

And so we were like, and I think Bob maybe like said one of the song names or something like that. And they were like, what? And we were like, Oh, what do you mean? What? They're like, what's DMX? I'm like, you don't even know who DMX is? They're like, I've never even heard of that name. And I'm like, oh my god.

SPEAKER_01:

This is how I felt when you couldn't say gin and juice.

SPEAKER_00:

But again, and I said, G. I'm just if if you'd have if I would have known who Snoop Dogg was, that's the way I if you would have said who's Snoop Dogg and they're like, ah, I don't really know. That's how I felt whenever they didn't know who DMX was. You know what I'm saying? Like if they were like, oh, I know who he is, I just couldn't name you one of his songs.

SPEAKER_01:

Yeah.

SPEAKER_00:

I mean, I've listened to a lot of Snoop Dogg stuff, but uh, I just think he's funny. He is hilarious. Did you see when they did that Olympic stuff?

SPEAKER_01:

Oh, it's amazing. Yeah, him and Kevin and he's like the horse is screwbacking.

SPEAKER_00:

He's like, I need to put this in a music video. Oh, I laugh.

SPEAKER_01:

He's the best, and he's gonna do where we're the Olympics uh uh winner. Oh, London? No. Whatever Olympics are coming up.

SPEAKER_00:

I don't remember where they are.

SPEAKER_01:

Yeah, but he's back. Oh he is absolutely rampant at all. It was so funny. Yes, he's the best. I love it.

SPEAKER_00:

Um yeah.

SPEAKER_01:

So there's a life beyond podcasting and 3W for us.

SPEAKER_00:

There is if Snoop can do it, we can do it. Anybody can do it. Yeah, right. I can the team says all the time we should just lock you in a room and film it. Oh, I could have a four-hour conversation with absolutely nobody. Same. And then no nowhere would be said, but it would be a four-hour combo.

SPEAKER_01:

So I'm with you.

SPEAKER_00:

We need to just set a live stream up in the corner of our office, of all the offices, and just let people be able to tune into it. Like, that's a daily recap sale. Yeah, it's like a daily recap podcast. Like podcast video sales office live camp. You can just zoom in at any time. Yeah, yeah.

SPEAKER_01:

Solid. I love it. Oh my gosh, thank you. Yes, ma'am. I've had so much fun. Do not call me ma'am. I know I'm old. I know I'm old. But I'm not that old. That's a happy. That's like mother and law.

SPEAKER_00:

Sure, I was raised.

SPEAKER_01:

I understand, but but I don't want to be reminded that I'm like I could have grandkids.

SPEAKER_00:

You're welcome, Casey.

SPEAKER_01:

Thank you, Parker. I appreciate it.

SPEAKER_00:

This is my second time being a third time being a guest on a podcast ever. Oh my gosh. Shocking.

SPEAKER_01:

Third for 3W.

SPEAKER_00:

That's exactly right.

SPEAKER_01:

Right?

SPEAKER_00:

Hopefully, we'll be getting my podcast up and going here within the next month or so.

SPEAKER_01:

Oh, that'll be fun. That'd be good. I'm actually a guest on a podcast next week. Okay. It's gonna be exciting. There you go. And she came to you via me, which is even better. Or via the magazine. Yes, yes, yes.

SPEAKER_00:

And that's audio only.

SPEAKER_01:

Oh, she's audio only. I didn't know that.

SPEAKER_00:

So the variety of options that we offer here.

SPEAKER_01:

Hey, it's so great. We'll have to work her up to video because she's a treasure.

SPEAKER_00:

Well, you don't know the difference. Right. And that's what's so cool about it. Is if this was audio only, I would still be hilarious. I wouldn't have, well, I wouldn't have felt any different. Like you forget with the way these are set up that you're being recorded.

SPEAKER_01:

Absolutely. Because I scratch my face and move my hair all the time.

SPEAKER_00:

That's the design of it. Is it it's not there's not three people sitting over here with camp behind cameras zooming in on me, and I'm like, oh my gosh, this is nerve-wracking. You just forget that it's there.

SPEAKER_01:

Y'all are great. I love how I love coming in here because it's so welcoming and you all take care of everything for me, A to Z, and you're the best. And I hope everybody will join podcastvideos.com.

SPEAKER_00:

Thank you so much.

SPEAKER_01:

Thank you. Don't forget to go to Walmart. You can go to Walmart today on your way home and get all the Hershey Salty Snacks that I did not bring for you because I'm a really awesome person.

SPEAKER_00:

I would rather support the company and go buy them.

SPEAKER_01:

That's right. Yes. So go get your Hershey Salty Snacks. All of you out there in the digital world, go get your pirates booty, dots, pretzels, and skinny pop. It's amazing. And keep inspiring a culture of giving. See y'all.